Page 33 - BRIDS IAR 2023_hires

Pengawasan terhadap Implementasi Strategi Perusahaan
Oversight of the Corporate Strategy Implementation
Dewan Komisaris senantiasa melakukan pengawasan The Board of Commissioners is committed to supervising
dan dukungan terhadap implementasi strategis yang and supporting the strategic implementation conducted
dilakukan Direksi dalam mengelola Perusahaan. by the Board of Directors in managing the Company.
Berdasarkan hasil pengawasan yang telah dilakukan, Based on the results of its supervision, the Board of
Dewan Komisaris berpendapat bahwa selama tahun Commissioners believed that throughout 2023, the Board
2023, Direksi telah berusaha menjalankan fungsinya of Directors strived to perform its functions well and
dengan baik dan menerapkan kebijakan-kebijakan implemented policies deemed necessary to achieve the
yang dipandang perlu untuk mencapai target strategis Company's strategic targets.
Perusahaan.

Dewan Komisaris melihat bahwa manajemen BRIDS The Board of Commissioners observed that BRIDS
telah memberi penekanan terhadap pentingnya management has emphasized the significance of
pengembangan kapabilitas di bidang perdagangan enhancing securities trading capabilities, particularly
efek yang fokus pada segmen ritel, dan telah berupaya in the retail segment, and worked towards ongoing
untuk terus meningkatkan kapabilitas infrastruktur dan enhancements of its infrastructure and human capital
sumber daya manusia, baik yang bersifat jangka pendek capabilities, both in the short and long term. BRIDS
maupun jangka panjang. BRIDS sudah melengkapi completed its business infrastructure to achieve
infrastruktur bisnisnya untuk mencapai pertumbuhan sustainable growth, including several strategic initiatives
yang berkelanjutan, diantaranya ada beberapa strategic that were completed (live), such as: 1) Designing & Providing
initiatives yang sudah selesai (live), yaitu: 1) Designing Client Journey, including - Developing New Brights UI,
& Providing Client Journey, meliputi - Developing New Utilization of securities loan services with manual records;
Brights UI, Pemanfaatan layanan gadai efek dengan 2) Optimization Back Office Process, including - Auto
catatan manual; 2) Optimalization Back Office Process, Cash Withdrawal; 3) Boosting The Accuracy of Marketing
meliputi – Auto Cash Withdrawal, 3) Boosting The Accuracy & Monitoring, including - Professional Survey Service,
of Marketing & Monitoring, meliputi - Professional Survey Website Marketing Development; 4) BRI Group Synergies,
Service, Website Marketing Development; 4) BRI Group including - Brights launcher on BRImo Super-apps, BRI
Synergies, meliputi – Brights launcher on BRImo Super- Group Mesop, including - Mesop Transactions of PT
apps, Mesop BRI Group, meliputi – Transaksi Mesop Pegadaian; 5) Increasing Brand Awareness, including -
PT Pegadaian; 5) Increasing Brand Awareness, meliputi – Sponsorship, Media Relations, Ads Placement. Additionally,
Sponsorship, Media Relation, Ads Placement. Disamping BRIDS launched the Brights Easy application, a more user-
itu, BRIDS juga melakukan peluncuran aplikasi Brights friendly application from millennials to Generation Z.
Easy, yaitu aplikasi yang lebih user friendly untuk generasi
milenial sampai generasi Z.

Untuk upaya tersebut di atas, Dewan Komisaris For the aforementioned efforts, the Board of Commissioners
memberikan apresiasi kepada Manajemen sudah appreciated the Management for consistently developing
konsisten melakukan pengembangan layanan digital digital services, resulting in an increase in the percentage
sehingga persentase nasabah yang bertransaksi of customers transacting online (Rp22.12 trillion or 67.7%)
secara online (Rp22,12 triliun atau 67,7%) semakin compared to the percentage of customers transacting
meningkat versus persentase nasabah bertransaksi offline (Rp10.57 trillion or 32.3%), in line with dynamic trends
secara offline (Rp10,57 triliun atau 32,3%) sejalan dengan and technological advancements implemented through
tren dan perkembangan teknologi yang dinamis yang various application-based services. Furthermore, BRIDS also
diimplementasikan dengan berbagai layanan berbasis played an active role as one of the companies that acted as a
aplikasi. Disamping itu, BRIDS juga sudah berperan aktif buyer of Carbon Units in the inaugural trading of IDXCarbon
th
sebagai salah satu perusahaan-perusahaan yang berperan on Tuesday, September 26 , 2023, representing PT BRI
sebagai pembeli Unit Karbon pada perdagangan perdana (Persero) Tbk.
IDXCarbon pada Hari Selasa, 26 September 2023 mewakili
PT BRI (Persero) Tbk.

PT BRI Danareksa Sekuritas 33 Integrated Annual Report 2023