Page 113 - AR BRIDS 2022 - EBOOK - FINAL

PT BRI DANAREKSA SEKURITAS
2022 Integrated Annual Report

ASPEK PEMASARAN

MARKETING ASPECTS

Strategi Perusahaan terkait aspek pemasaran khususnya The Company’s marketing strategy, particularly for retail
untuk nasabah ritel, berfokus pada utilisasi digital asset customers, focuses on using digital assets as the most
sebagai sarana pemasaran yang paling efektif dan efisien effective and efficient marketing tool at the moment.
pada saat ini. Hal tersebut juga sejalan tren peningkatan This is also consistent with a growing number of Gen Z
jumlah investor dari generasi milenial dan generasi Z and millennial investors which experienced significant
yang tumbuh signifikan selama kurun 2 tahun terakhir ini. growth in the past two years. Moreover, the customer
Selain itu, strategi akuisisi nasabah juga tetap digalakkan acquisition strategy is also promoted through cooperation
melalui kerjasama utilisasi kanal marketing BRI Group. in the utilization of the BRI Group’s marketing channels.
Di sisi lain, program pemasaran terkait dengan kegiatan In addition, marketing programs linked to activation
aktivasi juga diluncurkan melalui beberapa promo serta activities have been launched through various promotions
konten media sosial terkait edukasi secara konsisten dan and social media content related to consistent and regular
berkala kepada untuk membantu nasabah ritel dalam education to assist retail customers in investing. From an AND ANALYSIS DISCUSSION MANAGEMENT
berinvestasi. Dari sisi nasabah institusi, perluasan bisnis institutional customer perspective, business expansion
melalui kerjasama dengan nasabah potensial baik dari through cooperation with potential customers both inside
dalam maupun di luar BRI Group merupakan kegiatan and outside the BRI Group, is the main activity aimed at
utama untuk mendorong peningkatan kinerja Perusahaan. improving the Company’s performance.

Secara umum, strategi dan inisiatif pemasaran yang Generally, the Company’s marketing strategies and
dilakukan Perusahaan sepanjang tahun 2022 adalah initiatives throughout 2022 include:
sebagai berikut:
1. Pembaharuan Retail Online Trading System BRIGHTS 1. Renewal of BRIGHTS Retail Online Trading System
dan peluncuran layanan fixed income untuk nasabah and launch of fixed income services for online retail
ritel secara online, customers,
2. Integrasi sistem antara BRIGHTS dan BRImo dalam 2. System integration between BRIGHTS and BRImo in
pembukaan Rekening Dana Nasabah (RDN) serta the opening of Customer Fund Accounts (RDN) and the
penempatan launcher BRIGHTS pada aplikasi BRImo, placement of the BRIGHTS launcher on the BRImo app,
3. Optimalisasi digital aset dalam kegiatan marketing dan 3. Optimization of Digital Assets in marketing and
pelayanan nasabah serta kegiatan literasi dan edukasi customer service activities as well as capital market
pasar modal, literacy and education activities,
4. Utilisasi Big Data (BRIone Data) dalam meningkatkan 4. Utilization of Big Data (BRIone Data) to increase the
akurasi strategi marketing, accuracy of marketing strategies,
5. Sinergi BRI Group dalam meningkatkan peluang dalam 5. Synergy of the BRI Group to improve opportunities in
bisnis Investment Banking Capital Market dan Advisory. the Investment Banking Capital Market and Advisory
business.

TINJAUAN OPERASI PER SEGMEN

USAHA

OPERATING REVIEW OF EACH SEGMENT

Tinjauan segmen usaha Perusahaan dilihat dari jenis-jenis Business segment overview of the Company in terms of
usaha/produk yang dihasilkan sesuai dengan Pernyataan types of business/products produced, in accordance with
Standar Akuntansi Keuangan (PSAK) 5 tentang Segmen Statement of Financial Accounting Standards (PSAK), 5
Operasi. Perusahaan memiliki 3 (tiga) jenis usaha yaitu concerning Operating Segments. The Company has 3 types
investment banking, brokeraging dan research. of businesses, namely, investment banking, brokeraging,
and research.

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