Page 23 - AR BRIDS 2021 - FINAL - HIRES - 2903

Laporan Manajemen

Isu Stratejik Keterangan
No.
Strategic Issues Description
3 Pengembangan Sistem Telah selesai dikembangkan dan diimplementasikan.
Monitoring Risiko Completely developed and implemented.
Development of Risk Monitoring
System
4 Transformasi Culture Pelayanan Telah dilakukan optimalisasi digital marketing dan social media sebagai berikut :
Nasabah Instagram, Live IG, YouTube, Tele Channel dan Webinar .
Transformation of Customer Digital marketing and social media optimization had been carried out as follows:
Service Culture Instagram, Live IG, YouTube, Tele Channel and Webinars.
5 Transformasi Budaya Perusahaan Telah dilaksanaan oleh Manajemen BRIDS Inisiatif Transformasi Budaya Perusahaan
Transformation of Corporate Fase-1 di akhir Maret 2021, dan akan dilanjutkan ke Fase-2, meliputi: Culture Policy
Culture dan seluruh Culture Infrastructure telah selesai dan telah disahkan oleh Manajemen
BRIDS di samping itu, di tahun 2021 telah dilakukan Culture Activation melalui
penetapan program Kolaborasi Elaborasi Tatakelola yang baik tingkatkan jumlah
dan kepuasan Pelanggan (Ketapel).
BRIDS Management of Corporate Culture Transformation Initiative Phase-1
had been implemented at the end of March 2021, and will continue to Phase-2,
including: Culture Policy and the entire Culture Infrastructure had been completed
and approved by BRIDS Management. In addition, Culture Activation had been
carried out in 2021 through the establishment of Good Governance Elaboration
Collaboration program to increase the number and satisfaction of Customers
(Ketapel).
6 Sinergi Pemasaran WMG – BRI Telah dilaksanakan oleh Manajemen BRIDS antara lain : Kerjasama APPE dengan
WMG Marketing Synergy – BRI WMG BRI telah ditandatangani pada bulan September 2021; Piloting SLP di Puri
Indah, Palembang, Semarang dan Solo masih terus dalam proses; Proses integrasi
portofolio Aset Nasabah WMG-BRIDS masih terus berjalan dan masih menunggu
kesiapan pengembangan sistem WMG; Program GNP telah berjalan sejak bulan
Agustus 2021 dan hingga akhir tahun 2021 nasabah BRIDS yang telah menjadi
nasabah WMG BRI sebanyak 69 Nasabah dengan total AUM sebesar Rp131,6 miliar.
The BRIDS Management had implemented as follows: APPE cooperation with WMG
BRI was signed in September 2021; SLP piloting in Puri Indah, Palembang, Semarang
and Solo is still in progress; The process of integrating the WMG-BRIDS Customer
Asset portfolio is still ongoing and is still waiting for the readiness of WMG system
to develop; GNP program has been running since August 2021 and as of the end of
2021, there were 69 BRIDS customers who have become WMG BRI customers with a
total AUM of Rp131.6 billion.
7 Kerjasama Sinergi BRI dengan Sudah dilaksanakan oleh Manajemen BRIDS, antara lain: Melakukan sosialisasi
Direktorat UKM awal mengenai materi dasar pasar modal dengan Kanwil BRI Jakarta 1,2,3
BRI Synergy Cooperation with Jogjakarta, dan Surabaya; Koordinasi dengan divisi-divisi untuk mendukung
SME Directorate kerjasama dan sinergi UKM BRI telah dilakukan (dengan SBM, DKM & INV); dan
program Desentralisasi RDN juga telah berjalan di 21 Kanwil BRI. Program ini akan
mendukung sinergi BRI terutama untuk kerjasama UKM kedepannya.
The BRIDS Management had implemented as follows: Conducting initial
socialization of basic materials of the capital market with the BRI Regional Offices
Jakarta 1,2,3 Jogjakarta, and Surabaya; Coordination with divisions to support
collaboration and synergy of BRI SME has been carried out (with SBM, DKM &
INV); and the RDN Decentralization program has also been implemented in 21
BRI Regional Offices. This program will support BRI synergy, especially for SME
cooperation in the future.

Laporan Tahunan 2021 22
PT BRI Danareksa Sekuritas