Page 102 - AR BRIDS 2020 - 1204 - FULL

Kilas
Kinerja 2020
ASPEK PEMASARAN

ASPEK PEMASARAN

Pertumbuhan ekonomi domestik Indonesia mengalami Domestic economic growth of Indonesia has slowed down during
perlambatan selama tahun 2020 akibat pandemi Covid-19. 2020 due to the Covid-19 pandemic. GDP growth in 2020 was
Pertumbuhan GDP tahun 2020 tercatat mengalami kontraksi recorded to have contracted by 2.07% and was officially declared
sebesar 2,07% dan dinyatakan secara resmi memasuki fase resesi. it was entering recession phase. This certainly has impacts on
Hal tersebut tentunya berdampak pada beberapa lini bisnis several of BRIDS’s business lines, including brokerage, especially
BRIDS diantaranya perantara perdagangan efek (brokerage) for the institutional customer segment, and the postponement
terutama dari segmen nasabah institusi dan penundaan of several stock and bond underwriting transactions. In addition
beberapa transaksi penjamin emisi efek (underwriting) saham of external factors, BRIDS also faces its own challenges from
maupun obligasi. Selain faktor eksternal, BRIDS juga menghadapi internal factors. The implementation of large-scale social
tantangan tersendiri dari faktor internal. Penerapan kebijakan restrictions encourages BRIDS to change internal policies in order
Pembatasan Sosial Berskala Besar (PSBB) mendorong BRIDS to maintain the quality of service provided to customers. Risk
untuk mengubah kebijakan internal agar dapat mempertahankan management is also being tightened in an effort to anticipate
kualitas pelayanan yang diberikan kepada nasabah. Pengetatan increasing uncertainty in the market. Not only that, the cost
manajemen risiko juga dilakukan sebagai upaya antisipasi structure which is considered inefficient forces BRIDS to perform
meningkatnya ketidakpastian di pasar. Bukan hanya itu, cost efficiency so that profitability can be maintained. Therefore,
struktur biaya yang dinilai kurang efisien memaksa BRIDS untuk BRIDS has carried out several plans and strategies to overcome
melakukan efisiensi biaya agar profitabilitas dapat terjaga. Oleh the dynamic changes occurred throughout 2020 as follows:
karena itu, BRIDS telah melakukan beberapa rencana dan strategi
untuk mengatasi perubahan dinamika yang terjadi selama tahun
2020 sebagai berikut:
1. Optimalisasi sinergi dengan BRI Group melalui cross-selling 1. Optimizing synergies with the BRI Group through cross-selling of
produk pasar modal bagi nasabah korporasi maupun prioritas capital market products for corporate and priorities customer of
PT Bank Rakyat Indonesia (Persero) Tbk salah satunya melalui PT Bank Rakyat Indonesia (Persero) Tbk, one of which is through
pembentukan Divisi Economic Research dan Alternative the establishment of the Economic Research and Alternative
Product & Services. Products & Services Division.
2. Efisiensi di back office dengan mengurangi proses manual 2. Efficiency in the back office by reducing manual processes in
dalam kegiatan operasional. operational activities.
3. Penyesuaian struktur organisasi yang sesuai dengan 3. Adjustment of the organizational structure to meet the needs
kebutuhan Perusahaan yang akan fokus pada pengembangan of the Company which will focus on retail market development
pasar ritel melalui rasionalisasi dan alokasi SDM di beberapa through rationalization and allocation of human resources in
divisi strategis. several strategic divisions.
4. Pengembangan sistem pendukung layanan bisnis diantaranya 4. Development of the support system for business services,
Sistem Online Trading Syariah, Algorithmic Trading pada including the Sharia Online Trading System, Algorithmic
trading sistem ECM, Sistem Opening Account Online berbasis Trading on the ECM trading system, the API-based Online
API yang terintegrasi dengan PT Bank Rakyat Indonesia Opening Account System which is integrated with PT Bank
(Persero) Tbk. Rakyat Indonesia (Persero) Tbk.
5. Diversifikasi dan eksplorasi produk atau jasa yang masih 5. Diversification and exploration of products or services that
memiliki potensi di tengah kondisi saat ini melalui kerjasama still have potential amid the current conditions through
dengan institusi lain seperti kerja sama dengan PT Pegadaian. cooperation with other institutions, such as cooperation with
PT Pegadaian.
6. Selektif dalam pemilihan transaksi dengan profitabilitas yang 6. Being selective in choosing transactions with attractive
menarik namun risiko yang relatif masih terkendali. profitability but relatively manageable risks.
7. Intensifikasi monitoring dan pengawasan kepada nasabah 7. Intensification of monitoring and supervision of margin
margin untuk mengendalikan risiko pasar di tengah customers to control market risk amid increasing.
meningkat.
8. Memaksimalkan media online dalam setiap kegiatan 8. Maximizing online media in every marketing activity and
marketing dan strategic meeting. strategic meeting.
9. Menjaga nilai Modal Kerja Bersih Disesuaikan (MKBD) di level 9. Maintaining the value of Net Adjusted Working Capital (MKBD)
at the safe level for the Company in carrying out business
yang aman bagi Perusahaan dalam menjalankan kegiatan
activities.
bisnis.
Laporan Tahunan 2020 PT BRI Danareksa Sekuritas 10. Penerapan dan penguatan Good Corporate Governance (GCG) 10. Implementation and strengthening of Good Corporate
Governance (GCG) to support every business activity.
untuk mendukung setiap kegiatan bisnis.

 BRI Danareksa Sekuritas |  @BRIDanareksa |  @bridanareksa |  BRI Danareksa Sekuritas
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