These CEOs and Companies Won the Indonesia Best Financial Brands Awards 2021
JAKARTA, investor.id - The Iconomics holds the Indonesia Best Financial Brands Awards 2021 (Millennials' Choice). This annual award which has been going on for 3 years is an appreciation to financial industry practitioners who have innovated a lot and demonstrated excellent leadership in 2021.
The Indonesia Best Financial Brands Award 2021 (Millennials' Choice) was given through a series of surveys to more than 10,000 millennial respondents in September-October 2021.
Millennials are the age group that has the best access to information and are the group most critical of business and political behavior. They have become the backbone of society and will have an even greater role in the next decade.
With the ability to utilize high technology, millennials are thought and opinion leaders. Of course, the vital role of the financial services industry has also been in the spotlight of millennials. In general, all companies engaged in this Industry have come face to face with millennials and have left a perception and even become an integral part of their lives.
The Iconomics research shows the most prominent actors from 110 commercial banks, 100 finance companies, 110 insurance companies (general and life), 15 Securities Companies and 20 Financial Technology companies in Indonesia.
“The Iconomics Research uses 4 approaches in selecting financial services companies that deserve appreciation. First, based on brand awareness. Second, based on brand image. Third, based on customer service reputation. Fourth, based on social contribution reputation," said Founder & CEO of The Iconomics, Bram S. Putro, in a statement Saturday (20/11/2021).
In opening this event, Bram also hopes that the award that chooses CEOs and financial services companies can hopefully be a booster for the company to complete its performance achievements by the end of 2020 well.
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