Winning the "Most Trusted Brand Awards 2025" Will Boost BRIDS' Reputation and Credibility
A total of 211 financial brands, both corporate and product brands, were awarded the title of “Most Trusted Brand Awards 2025” at an awards event organized by Investortrust.id and PT Infovesta Utama. Among the 211 brands representing 109 corporations, one of the award recipients was PT BRI Danareksa Sekuritas (BRIDS).
According to Laksono Widodo, President Director of PT BRI Danareksa Sekuritas, this award is a testament to the company’s real efforts and commitment to maintaining integrity, transparency, and service quality amidst the current challenging capital market landscape.
“This award is also expected to enhance BRIDS’ credibility and reputation, strengthen customer trust, and provide a competitive edge in the financial services industry, particularly in the capital market,” said Laksono in a written statement received by Investortrust.id on Thursday (March 27, 2025).
On the other hand, Laksono added that the company is also working to increase brand awareness for BRIDS by communicating its performance, achievements, services, and products through various communication platforms, especially the company's own media channels.
According to Laksono, BRIDS aims to achieve a level of brand awareness that is competitive with its industry peers, especially with securities firms that are subsidiaries of other state-owned banks under Himbara, such as BRIDS.
Addressing the company’s efforts to tap into approximately 10% of PT Bank Rakyat Indonesia (Persero)’s 70 million customers to become capital market investors, Laksono said the company is currently developing investment services and systems that will allow BRI customers to invest directly and easily through BRI’s super app, BRImo.
“When the service is officially launched, BRIDS targets to attract around 10% of BRI’s 70 million customers across Indonesia within 3 to 4 semesters after the launch,” he stated.
Regarding the outlook for underwriting services this year, Laksono noted that despite global economic uncertainties, stock underwriting transactions in the market have seen exponential growth of over 400% in early 2025. However, bond underwriting has seen a decline of 37%.
“These conditions reflect a market that remains volatile, with the main challenges for securities firms being in institutional brokerage and underwriting services, due to macroeconomic and geopolitical factors causing many market players to adopt a wait-and-see approach,” he added.
So far, BRIDS has helped bring two companies to list on the Indonesia Stock Exchange and currently holds three IPO mandates expected to be completed by the end of 2025.